Sync your real-life conversations with your team into your Avatar, and see their interactions with it. You and your Avatar work together to give your staff the attention they need.
Built on a GPT-5-class model, curated licensed Foundation Content, and hyper-contextualized data, MaxGood.work gives every member of your team performance coaching tailored to them.
Your day fragments into interruptions — the pricing exception, the unhappy customer, the quick question that takes forty minutes. The business stays the size of your attention, because what your team needs still lives in your head.
With a MaxGood.work Avatar, your standards, playbooks and policies reach your staff in the moment they need them. Your Avatar offers continuity between real-life and AI coaching, and 24/7 availability to your team.
It already draws on licensed, world-class expertise — productivity, sales, leadership, efficiency, agility, and continuous improvement — and you can extend it with your own approach, knowledge, and wisdom.
Step 1: Schedule a meeting to tell us about your business, your team, and the questions that keep landing on your desk.
Step 2: We co-create your Avatar — your standards, your playbooks, your policies, shaped into an Avatar built for one group of your staff and one clear outcome.
Step 3: Your team gets your judgement on demand, and you get your calendar back for the work only you can do.
Without a platform like MaxGood.work, the capable people you hired keep handing work back — and some leave, not over pay, but over the feeling that they cannot decide anything without checking first.
Use MaxGood.work to give your team the guidance, standards and development they need — so your day belongs to the decisions only an owner can make.
to help you give your whole team your judgement without delivering it one conversation at a time.
Your team can rely on the guidance your Avatar provides because it is built on curated, licensed Foundation Content from industry-leading Foundation Authors.
MaxGood.work reaches out to your staff proactively on a schedule you set, so you do not have to — a coaching relationship, not just a chat tool.
MaxGood.work understands the unique needs of each member of your team to provide hyper-contextualized guidance relevant to them.
Create Avatars with private reference libraries that carry your own standards, playbooks and way of working.
Fine-tune your team's experience and monitor the effectiveness of your Avatar with continuity features that connect real-life and AI coaching.
Get helpful coaching from specialized Essential coaching Avatars created by expert professional coaches around the globe.
Sign in and you get your own free Tester Avatar right away. When you are ready for your whole team, an Essential or Enterprise Avatar adds setup, personality customization, staff onboarding, analytics, and a private reference library — all shaped around the way you run your business.
Have questions, comments, or requests? Book time with Mishkin Berteig — CEO & Chief Scientist:
or read our FAQ for answers to your questions.