
Mishkin Berteig - Chief Scientist, Max Good, AI Coach
Mishkin Berteig's lifelong fascination with learning, intelligence, and education started in 1979. His passion for artificial intelligence was ignited by reading books like "The Emperor's New Mind" and "Gödel, Escher, and Bach". He experimented with early AI concepts by creating simple software simulations of artificial life and implementations of the back-propagation algorithm for neural networks in the late 80's.
In the late '90s, Mishkin worked on NLP tools for website analysis and later developed two industry-specific expert systems: "Scrum Insight" and the "Real Agility Culture Assessment". Throughout his professional life, he has been involved in various AI/ML projects.
For most of the past two decades, Mishkin has been dedicated to helping managers and their teams improve through the use of Agile methods such as Scrum and Kanban. He has worked closely with a multitude of global organizations to help them improve their way of working.
Inspired by prompt design experiments with OpenAI in mid-2022, Mishkin founded Max Good, AI Coach on August 31st, 2022. He is dedicated to advancing humanity by combining spiritual principles with technology in work environments.

Shradhdha Parsana, Co-Founder, Tech Lead, Max Good, AI Coach
Shradhdha Parsana is a seasoned software developer and technology leader with a wealth of experience in crafting high-quality, scalable code across multiple programming languages and frameworks, including Java, Python, PHP, MySQL, MongoDB, and JavaScript/NodeJS. She is well-versed in building responsive websites using JavaScript, HTML, and CSS, and has a keen focus on ensuring systems meet the needs of customers and users.
As the co-founder and technology lead at Max Good, Shradhdha has been instrumental in developing the software behind Max Good, AI Coach, by leveraging her expertise in Agile Engineering practices, such as Test Driven Development. Her commitment to excellence has been vital in creating a powerful and intuitive AI-powered management tool designed to revolutionize the management experience for middle managers worldwide.
In addition to her role in Max Good's software development, Shradhdha continues to train and coach clients on Agile engineering practices and software development quality, helping organizations elevate their technical capabilities and deliver exceptional products.
With an unwavering dedication to innovation and quality, Shradhdha Parsana remains at the forefront of Max Good's technological advancements, ensuring that Max Good, AI Coach, remains a cutting-edge solution for today's fast-paced business world.