Max Good

Mishkin Berteig

Mishkin Berteig

Chief Scientist

Mishkin Berteig's lifelong fascination with learning, intelligence, and education started in 1979. His passion for artificial intelligence was ignited by reading books like "The Emperor's New Mind" and "Gödel, Escher, and Bach". He experimented with early AI concepts by creating simple software simulations of artificial life and implementations of the back-propagation algorithm for neural networks in the late 80's.

In the late '90s, Mishkin worked on NLP tools for website analysis and later developed two industry-specific expert systems: "Scrum Insight" and the "Real Agility Culture Assessment". Throughout his professional life, he has been involved in various AI/ML projects.

For most of the past two decades, Mishkin has been dedicated to helping managers and their teams improve through the use of Agile methods such as Scrum and Kanban. He has worked closely with a multitude of global organizations to help them improve their way of working.

Inspired by prompt design experiments with OpenAI in mid-2022, Mishkin founded Max Good, AI Coach on August 31st, 2022. He is dedicated to advancing humanity by combining spiritual principles with technology in work environments.

Shradhdha Parsana

Shradhdha Parsana

Co-Founder, Tech Lead

Shradhdha Parsana is a seasoned software developer and technology leader with a wealth of experience in crafting high-quality, scalable code across multiple programming languages and frameworks, including Java, Python, PHP, MySQL, MongoDB, and JavaScript/NodeJS. She is well-versed in building responsive websites using JavaScript, HTML, and CSS, and has a keen focus on ensuring systems meet the needs of customers and users.

As the co-founder and technology lead at Max Good, Shradhdha has been instrumental in developing the software behind Max Good, AI Coach, by leveraging her expertise in Agile Engineering practices, such as Test Driven Development. Her commitment to excellence has been vital in creating a powerful and intuitive AI-powered management tool designed to revolutionize the management experience for middle managers worldwide.

In addition to her role in Max Good's software development, Shradhdha continues to train and coach clients on Agile engineering practices and software development quality, helping organizations elevate their technical capabilities and deliver exceptional products.

With an unwavering dedication to innovation and quality, Shradhdha Parsana remains at the forefront of Max Good's technological advancements, ensuring that Max Good, AI Coach, remains a cutting-edge solution for today's fast-paced business world.

David Vicentin

David Vicentin

Co-Founder, Product Strategist

David Vicentin, an experienced Product Strategist, has been actively involved in operational excellence and agile implementation for more than two decades as a management consultant. His diverse clientele spans North America, South America, and Europe, underscoring his global influence in shaping business strategies.

With a career that ranges from front-line roles to senior management positions, David's unwavering dedication has consistently aimed at achieving lasting and outstanding outcomes. Over the course of his illustrious career, he has refined his abilities as a trainer, mentor, coach, and facilitator, leaving a significant impact on countless individuals and numerous businesses. His core mission is to raise performance standards and enhance business results across all organizational levels.

As an Industrial Engineer holding master's degrees in Economics and Finance, along with being a highly regarded Lean Six Sigma Master Black Belt, David blends his solid academic background with practical expertise. His remarkable skill in catalyzing personal growth leads to service delivery that not only adds value but also streamlines expenses, enhances quality, and boosts productivity for his clients.

In recent years, David has heightened his focus on achieving business objectives, with a specialization in coaching and training in areas such as design thinking, lean startup, marketing, sales, product management, and business strategy. His dynamic leadership extends across various domains, encompassing marketing, materials/logistics, manufacturing, procurement, finance, sales, research and development, and information technology.

David's role as a Product Strategist extends to his support for Max Good, where he plays a pivotal role in shaping and guiding the product strategy. Leveraging his extensive experience with AI, he works diligently to infuse cutting-edge artificial intelligence solutions into Max Good's offerings, propelling it towards becoming a massive success. His unwavering dedication to innovation and strategic thinking continues to shape the landscape of product strategy, harnessing the power of AI to drive global business success.