Max Good

Benefits of Max Good, AI Coach

Q:How does Max Good help improve organizational outcomes?

Max Good leverages AI to deliver personalized, consistent, and contextually relevant coaching for teams and organizations. By using large language models, it offers insights and guidance on a wide variety of management, leadership, agility, and process improvement topics. It helps in developing crucial skills, fosters better decision-making, and encourages the adoption of best practices, thus improving organizational outcomes.

Q:How does Max Good maintain consistency in coaching?

Unlike human coaches, Max Good's AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated expert content, your personal context (for exmaple, see our intake process video) and your specific business context (provided in an Essential Avatar or Enterprise Avatar setup). This ensures you get the same high-quality advice, whether you're interacting with it for the first time or the hundredth.

Q:What is the free Mastermind?

The free Mastermind is a support group for Professional, Essential Avatar, and Enterprise users to get the best results from Max Good. We have twice weekly Zoom meetings along with a WhatsApp discussion group. Email for more details.

Q:Can Max Good adapt to my specific business needs and personal context?

Yes, Max Good excels at providing personalized coaching tailored not only to your unique business needs and challenges but also to individual users' roles, expertise, and other factors. It is capable of incorporating your company-specific content and context, including policies, vision statement, and more, into its coaching. For Essential Avatar and Enterprise clients, Max Good ensures that each user receives personalized coaching relevant to their individual role and expertise while aligning with the broader context and objectives of the team and organization. This level of personalization makes Max Good's coaching highly relevant and effective.

Q:Can Max Good cater to a multinational organization?

Yes, Max Good is capable of catering to multinational organizations. Its AI-driven coaching services can be tailored to reflect the unique challenges, policies, and procedures of businesses operating in multiple countries. Max Good is also currently available in English, Spanish and French. And can be easily localized to any other major language around the globe.

Expert Authors and Max Good

Q:Who are some of the Expert Authors whose content is specially licensed for Max Good?

Max Good leverages the expert knowledge of several renowned figures in the fields of management, lean operations, and Agile methodology. Some of our featured authors include Lyssa Adkins, Mishkin Berteig, David J Anderson, Doug Allen, and Mary Poppendieck, among others. Our list of Expert Authors is continuously expanding to incorporate a broad spectrum of knowledge and expertise.

Q:How does Max Good utilize the content from Expert Authors?

The insights and knowledge from our Expert Authors are woven into the AI-driven coaching provided by Max Good. This curated expert content is used to inform the guidance and advice that Max Good provides, ensuring you're receiving trusted, high-quality information. Additionally, when Max Good references this expert content in its coaching, it provides you with links so that you can delve deeper into the topic at your leisure.

Q:Does Max Good only use content from one expert author at a time during a coaching session?

No, one of the key advantages of Max Good is its ability to draw upon a vast range of expert content from multiple authors simultaneously. This enables Max Good to provide the most comprehensive, relevant, and valuable advice possible. Instead of being limited to the knowledge of a single expert, you benefit from the combined wisdom of several experts in the field of management. This wide-reaching perspective, enriched by the insights of various thought leaders, empowers you with a robust understanding and diverse approaches to tackle your management challenges.

Max Good Features and Technology

Q:What technologies are used to create Max Good?

Max Good uses multiple large language models (LLMs) to perform various aspects of its coaching duties. These LLMs are used to create responses, check that content is good, summarize content, and several other tasks. In particular, Max Good is constantly updated to utilize the best LLMs available on the market. Max Good also uses AWS, Pinecone and MongoDB and is coded using Python.

Q:How can I integrate Max Good into my existing workflow?

Max Good is designed to seamlessly integrate with your existing workflow. Its 24/7 availability ensures that you can access its services whenever you need them. Max Good can also work with various digital tools and platforms, making it easy to incorporate into your daily routine.

Q:What specialties does Max Good currently have expertise in?

Max Good currently has expertise in management topics such as Lean, Scrum, Product Development, Coaching, Stress, and a few other specialties. We are continuously expanding our areas of expertise to better serve our users.

Q:Does Max Good offer any analytics or insights on my progress?

Yes, Max Good provides analytics at various levels. For individuals, it generates personalized reports highlighting your progress, areas of improvement, and actionable insights based on your interactions with the platform. For Essential Avatar and Enterprises, it can provide broader analytics that indicate overall trends, collective strengths, and areas where the avatar can improve, all while maintaining individual privacy and confidentiality. This multi-level approach to analytics allows you to track development over time, optimize learning strategies, and ensure alignment with your team or organization's objectives.

Q:Can I load my own documents to Max Good?

Essential Avatar and Enterprise accounts are able to upload unlimited reference documents that are kept private in your account and made available to all users in your account. For example if you are an Agile coach with a team that you are supporting, you can upload all of your assessment results so that Max Good incorporates this information as it is supporting your team members. Or, if you are a manager of a team or a department you can upload your team members' RACI matrix documents so that Max Good can support your team members more effectively. The possibilites are unlimited: any documents that support your team can be uploaded. Max Good will reference this team content when appropriate based on the coaching interactions you and your team members are having with Max Good.


Q:What are Max Good personalities?

Max Good comes with two default personalities for all users on paid accounts: Max Good, AI Coach, and ChatGPT Turbo++. Each of these personalities takes a slightly different approach to conversations with you. If you have a paid account you also have access to a fourth personality "Assistant" which gives you almost complete freedom to interact with the underlying large language model, enhanced by the personalization and expert content features of Max Good. Essential Avatar and Enterprise accounts can create customized personalities that are available to all the users in the account. For example: if you are an Agile coach and your clients are users under your Essential Avatar account, you can create a personality so that Max Good will respond as you, and like you giving your clients a consistent experience. If you are a manager and the people in your department are the users in your account, then you can get Max Good to mimic you and make the kinds of recommendations to your staff in the style that you would so that you can focus on strategic decision making.

Q:Can personalities be customized?

Yes. But only for the Essential Avatar and Enterprise accounts.

Q:What are the limits of personalities?

Personalities cannot change the underlying capabilites of the large language model, in particular safety features of the large language model cannot be bypassed. Essential Avatar subscriptions qualify for one customized personality which may be changed and updated at any time. Enterprise subscriptions qualify for an unlimited number of customized personalities.

Account Management

Q:How can I cancel my subscription?

When you are logged in to Max Good, go to your profile page and click on the "account" tab, and choose the delete option. Or you can cancel your subscription at any time by emailing or by contacting your account representative. Your subscription will remain active until the end of the current billing cycle.

Q:Our team size is fluctuating. How flexible is the Essential Avatar subscription model?

The Essential Avatar subscription model is designed to be flexible to meet your team's needs. You can add or remove members as needed within the current maximum for your account. If you would like to add more people than your current limit, you will need to subscribe to the next highest tier. If you have more than 50 people for your account, you will need to contact us for an Enterprise subscription. Email for more details.

Q:Can Max Good analyze my conversation history?

Max Good automatically uses your conversation history in formulating its responses to you. However, by default, the Max Good Human Team does not analyze individual conversation histories. However, if you provide written permission by email, we can look at your conversation history to better understand your needs and potentially identify any unusual issues. Please note that we always respect your privacy and confidentiality.

Q:I have a Professional subscription, can I add more people to my account?

If you want to add more people, you will need to upgrade your subscription to the Essential Avatar level. Check out our pricing page for information about the Essential Avatar subscription. Once upgraded, you will be able to add people in the "Users" section of your account settings.

Q:What happens to our data if we decide to end our subscription?

If you decide to end your subscription, you can download your individual conversation data at any time before you click on the delete subscription button. AFTER YOU HAVE DELETED YOUR SUBSCRIPTION YOU CAN NO LONGER DOWNLOAD YOUR DATA IT IS DELETED. Please note that only the individual who owns the data can download their personal conversations. For Essential Avatar and Enterprise subscriptions, special arrangements can be made by contacting .

Q:I'm part of a Essential Avatar subscription, can I manage my personal settings separately?

Yes, even within a Essential Avatar subscription, each member can manage their personal settings. This includes your profile information, professional information, and other personal preferences.

Max Good vs. a Human Coach

Q:How does the availability of Max Good compare to a human coach?

Max Good, as an AI-powered coach, is available 24/7 and can provide support and guidance at a faster response time compared to a human coach. This ensures you can get coaching whenever and wherever you need it. Currently, you can interact with Max Good through text messaging on the web app, email, MS Teams, and Discord. The team behind Max Good is also working to expand its services onto other popular messaging platforms and mediums in the near future to ensure even more accessibility and convenience.

Q:How does the depth of knowledge of Max Good compare to a human coach?

Max Good possesses an extensive knowledge base derived from curated expert content, providing it a broad and deep understanding of management topics, techniques, and skills. Furthermore, it can swiftly recall and appropriately apply relevant expert knowledge in the context of coaching interactions, a capability that surpasses human limitations in timely information recall and connection making. While human coaches also possess expertise, they might not always make the appropriate connections or recall the information in a timely manner, which gives Max Good an edge with its expansive, readily-accessible knowledge base.

Q:How does Max Good integrate and use my company's specific information compared to a human coach?

Max Good can incorporate your company-specific content and context into its coaching, such as policies, vision statements, and more. This ensures the advice and guidance you receive is relevant to your specific business context. While a human coach can also incorporate your company information, they may require more time to understand and apply this information compared to Max Good's immediate integration capability.

Q:How does Max Good ensure consistency compared to a human coach?

Max Good's AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated expert content and your specific business context. Human coaches, while also professional, can have variable performance due to natural human factors like mood or fatigue.

Q:Can Max Good personalize coaching sessions as effectively as a human coach?

Yes, Max Good uses AI technology to personalize your coaching experience based on your specific needs and context. The AI can learn from your interactions and progressively tailor the coaching sessions to your requirements. While human coaches can also offer personalized coaching, Max Good's ability to continuously learn from vast amounts of data can lead to a high degree of personalization.

Q:Is Max Good as reliable as a human coach in terms of confidentiality?

Max Good is programmed to respect user confidentiality. It adheres to stringent data privacy laws and protocols, ensuring your information is kept secure. To further bolster confidentiality and protect personal information, Max Good also employs data anonymization techniques. These techniques prevent the identification of users from the data stored or processed by Max Good. Human coaches, bound by professional ethics, also maintain confidentiality, but Max Good's adherence to security is enforced through programmed protocols, robust data security measures, and advanced techniques such as data anonymization.

Max Good vs. ChatGPT

Q:How does Max Good differ from ChatGPT?

While both Max Good and ChatGPT are powered by large language models, Max Good is specifically designed for management coaching. It uses curated expert content in management topics to provide reliable and accurate guidance. For Essential Avatars and Enterprises, Max Good can incorporate client-specific context and content into its coaching consistently across all users in the organization, a feature not present in general-purpose models like ChatGPT. Additionally, Max Good will proactively reach out to individuals to encourage them to continue the coaching process — Max Good is not just a chat bot.

Q:How does the personalization offered by Max Good compare to ChatGPT?

Max Good is designed to provide personalized management coaching based on your unique needs and the context of your business. It's capable of learning from your interactions and tailoring its coaching to your requirements. While ChatGPT can provide responses based on the input it's given, it lacks the same depth of personalization and context-specific tailoring that Max Good offers.

Q:Why does Max Good sometimes perform differently from ChatGPT?

Max Good is a coach specifically tailored for managers to become better at producing business results and creating good work environments. As such, it often asks questions to understand or get you to think about things before providing in-depth answers, unlike ChatGPT which generally generates immediate responses. If you ask Max Good to do something that is not related to its speciality in management coaching, it may not perform as well as ChatGPT, which is a general-purpose AI model. In some cases, Max Good will refuse to provide you support - it will not help you write a fantasy novel, for example. In particular, setting up your profile allows Max Good to know more about you and better respond to your needs in ways that are quite powerful and different from ChatGPT.

Q:How does the expertise of Max Good compare to ChatGPT?

Max Good's expertise lies in its targeted approach towards management coaching. It leverages content from expert authors in management to provide advice and coaching. Compared to ChatGPT, Max Good is less likely to "hallucinate" or generate inaccurate or irrelevant information. This makes Max Good more reliable and trustworthy for the purposes of management coaching. On the other hand, ChatGPT has a broad range of knowledge across many subjects but lacks the targeted management content and personalized coaching that Max Good offers.

Q:Is Max Good as versatile as ChatGPT?

Max Good and ChatGPT are versatile in different ways. ChatGPT can generate text on a wide range of topics, making it a general-purpose AI model. On the other hand, Max Good is highly specialized and dedicated to providing personalized, contextually relevant management coaching, utilizing its AI technology and curated expert content to offer specific and targeted advice. However, Max Good will maintain its focus on management coaching; if a user makes requests that are too far removed from this domain, such as help in writing a fantasy novel, Max Good will refuse to assist in such scenarios. Its mission is to ensure quality and expert guidance in the realm of management coaching.

Q:Does Max Good have the same capabilities as ChatGPT in terms of language understanding and generation?

Max Good, like ChatGPT, is powered by a large language model which gives it a strong capability in understanding and generating text. However, Max Good's responses are specifically targeted towards management coaching, and its ability to incorporate curated expert content and client-specific context into its coaching sets it apart.


Q:What current integrations does Max Good support?

At present, Max Good integrates seamlessly with various platforms including email, Discord, and Microsoft Teams. This allows you to access the AI coaching tools within these platforms that you might already be using, enhancing the convenience and usability of Max Good's services.

Q:Are there plans for more integrations in the future?

Yes, Max Good is continually expanding its integration capabilities. In the future, we plan to integrate with various assessment tools and work management tools. This will allow Max Good to better serve you by connecting with the tools you use daily. More integrations will be announced soon as part of our commitment to continually improve and enhance your experience with Max Good. We are currently working on integrating Max Good into Jira. Stay tuned!

Q:Will there be an API for Max Good available?

Currently, publishing an API for Max Good is not in our immediate roadmap. However, we are open to potential collaborations where interested parties can integrate Max Good as a co-branded service into their own tools, systems, or workflows. This includes potential arrangements as semi-white-label resellers. If you're interested in such a partnership, we encourage you to reach out to us for more detailed discussions.