Max Good

Benefits of Max Good, the AI-Powered Coaching Platform

Q:Who is Max Good for?

Max Good is a platform for leaders, managers, HR professionals, consultants, trainers and coaches. All of these people do coaching -- supporting other people to achieve professional and organizational objectives -- and Max Good works in concert with these people to serve their coaching "clients".

Coaches, in their various roles, are creators of "Avatars" on the Max Good platform. These Avatars serve both the coach and their coaching clients. The coaching clients are also users of the Max Good platform... but coaches in their various roles are the creators and directors of Avatars.

Q:How does Max Good help improve organizational outcomes?

Max Good leverages AI to align, support and develop people in your organization by providing continuous coaching. It helps your people in developing a growth mindset, crucial skills, fosters better decision-making, and encourages the adoption of best practices and organizational standards, thus improving organizational outcomes.

Q:How does Max Good help improve professional outcomes?

Max Good delivers wise, hyper-contextualized, consistent, and timely coaching for people who need help with professional goals or impediments to career advancement.

Max Good is trained on a foundation of curated licensed content from experts with insights and guidance on a wide variety of management, business, leadership, agility, and process improvement topics. All Avatars build on this foundation by selecting the content they wish to incorporate. For example, a Sales Coach Essential Avatar might incorporate content from Doug Allen and Alexei Zheglov.

Max Good is aware of context through users' providing information about themselves, and the Avatar staying synchronized with situation and context of every user as they progress through their coaching journey. This is bi-directional: Avatars sync with the coaching people get in RL and the coaches can see and respond to the coaching people are getting from the AI. This "continuity" feature is essential for achieving effective professional outcomes.

Q:How does Max Good maintain consistency in coaching?

Unlike human coaches, Max Good's AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated expert content, your personal context that you provide and your specific business context (provided in an Essential Avatar or Enterprise Avatar setup). This ensures you get the same high-quality advice, whether you're interacting with it for the first time or the hundredth.

Q:What is a Max Good Avatar?

A Max Good Avatar is a coaching assistant. There are two kinds of Max Good Avatar:

Essential Avatars are powerful representatives for a specific human coach and replicate that person's personality, style, approach and expertise. An Essential Avatar represents that coach and interacts with the clients of that coach. Essential Avatars are listed publicly.

Enterprise Avatars are created to perform a coaching job within an organization. Although they might have a personality, their focus is typically on an aspect of organizational performance. Enterprise Avatars are typically integrated into organizational workflows and tools such as JIRA or Microsoft Teams. An Enterprise Avatar helps the people in an organization achieve organizational goals.

Q:Can Max Good adapt to my specific business needs and personal context?

Yes, Max Good excels at providing personalized coaching tailored not only to your unique business needs and challenges but also to individual users' roles, expertise, and other factors. It is capable of incorporating your company-specific content and context, including policies, vision statement, and more, into its coaching. For Essential Avatar and Enterprise clients, Max Good ensures that each user receives personalized coaching relevant to their individual role and expertise while aligning with the broader context and objectives of the team and organization. This level of personalization makes Max Good's coaching highly relevant and effective.

Q:Can Max Good cater to a multinational organization?

Yes, Max Good is capable of catering to multinational organizations. Its AI-driven coaching services can be tailored to reflect the unique challenges, policies, and procedures of businesses operating in multiple countries. Max Good is also currently available in English, Spanish and French. And can be easily localized to any other major language around the globe.

Q:What is the free Mastermind?

The free Mastermind is a support group for Essential Avatar, and Enterprise users and subscribers to get the best results from Max Good. We have twice weekly Zoom meetings along with a WhatsApp discussion group. Upon joining the Max Good platform, you will receive information on how to connect to the WhatsApp group and join the Zoom meetings.

Expert Authors and Max Good

Q:Who are some of the Expert Authors whose content is specially licensed for Max Good?

Max Good leverages the expert knowledge of several renowned figures in the fields of management, business, leadership, lean operations, and Agile methodology. Some of our featured authors include Lyssa Adkins, Mishkin Berteig, David J Anderson, Doug Allen, and Mary Poppendieck, among others. Our list of Expert Authors is continuously expanding to incorporate a broad spectrum of knowledge and expertise.

Q:How does Max Good utilize the content from Expert Authors?

The insights and knowledge from our Expert Authors are woven into the AI-driven coaching provided by Max Good. This curated expert content is used to inform the guidance and advice that Max Good provides, ensuring you're receiving trusted, high-quality information. Additionally, when Max Good references this expert content in its coaching, it provides you with links so that you can delve deeper into the topic at your leisure.

The system uses a sophisticated combination of RAG and prompt engineering to ensure that the expert content is used appropriately for the specific coaching interactions.

Essential Avatars and Enterprise Avatars can select which content from our foundational licensed content will be included/excluded. For example, if there is an Author that you don't want included, you can configure your Avatar to exclude that person's titles.

Q:Does Max Good only use content from one expert author at a time during a coaching session?

No, one of the key advantages of Max Good is its ability to draw upon a vast range of expert content from multiple authors simultaneously. This enables Max Good to provide the most comprehensive, relevant, and valuable advice possible. Instead of being limited to the knowledge of a single expert, you benefit from the combined wisdom of several experts in the field of management and performance. This wide-reaching perspective, enriched by the insights of various thought leaders, empowers you with a robust understanding and diverse approaches to tackle your coaching challenges.

Max Good Features and Technology

Q:What technologies are used to create Max Good?

Max Good uses multiple large language models (LLMs) to perform various aspects of its coaching duties. These LLMs are used to create responses, check that content is good, summarize content, and several other tasks. In particular, Max Good is constantly updated to utilize the best LLMs available on the market. Max Good also uses AWS, Pinecone and MongoDB and is coded using Python.

Q:How can I integrate Max Good into my existing workflow?

Max Good is designed to seamlessly integrate with your existing workflow. Its 24/7 availability ensures that you can access its services whenever you need them. Max Good can also work with various digital tools and platforms, making it easy to incorporate into your daily routine. If you are looking for a custom integration, please reach out by email.

Q:What specialties does Max Good currently have expertise in?

Max Good currently has expertise in management topics such as Lean, Scrum, Product Development, Coaching, Stress, Leadership, Time Management, Sales, and a few other specialties. We are continuously expanding our areas of expertise to better serve our users.

Q:Does Max Good offer any analytics or insights on my Avatar?

Yes, Max Good provides analytics at various levels. For individuals, it generates a simple set of usage metrics and has a badge system for achievements. For Essential Avatars and Enterprise Avatars, it can provide broader analytics that indicate overall trends, collective strengths, and areas where the Avatar is serving users, all while maintaining individual privacy and confidentiality. This multi-level approach to analytics allows you to track development over time, optimize learning strategies, and ensure alignment with your team or organization's objectives.

Q:Can I load my own information/documents to Max Good?

Essential Avatar and Enterprise accounts are able to upload unlimited reference documents that are kept private in your account and made available to all users in your account.

For example if you are an Agile coach with a team that you are supporting, you can upload all of your assessment results so that Max Good incorporates this information as it is supporting your team members.

Or, if you are a manager of a team or a department you can upload your team members' RACI matrix documents so that Max Good can support your team members more effectively.

The possibilites are unlimited: any documents that support your team can be uploaded. Max Good will reference this team content when appropriate based on the coaching interactions you and your team members are having with Max Good.


Q:What are Max Good personalities?

Max Good comes with two default personalities for subscribers on paid accounts: "Max Good, AI Coach", and "GPT-4o Assistant++" (users of your Avatar do NOT have access to these personalities). Each of these personalities takes a slightly different approach to conversations with you: "Max Good, AI Coach" is your assistant for getting the most out of the Max Good platform, and "GPT-4o Assistant++" is your augmented access to GPT-4o. Additionally, every Avatar has a different personality which is completely determined by you when you create your Avatar(s).

Q:What are the limits of personalities?

Personalities cannot change the underlying capabilites of the large language model, in particular safety features of the large language model cannot be bypassed. Each Essential Avatar or Enterprise Avatar subscription has one customized personality which may be changed and updated at any time. Enterprise self-hosted subscriptions can configure an unlimited number of customized personalities.

Account Management

Q:How can I cancel my subscription?

When you are logged in to Max Good, go to your profile page and click on the "account" tab, and choose the delete option. Or you can cancel your subscription at any time by emailing or by contacting your account representative. Your subscription will remain active until the end of the current billing cycle.

Q:Our team size is fluctuating. How flexible is the Essential Avatar subscription model?

The Essential Avatar subscription model is designed to be flexible to meet your team's needs. If you have more than 100 people on your Essential Avatar account, you will need to contact us for consideration for an Enterprise subscription. Email for more details.

Q:Can the people at see or analyze my conversation history?

The Avatars on the Max Good platform automatically use your conversation history in formulating responses to you. However, by default, the Max Good Human Team does not analyze individual conversation histories: this is confidential and we have strong policies, procedures and technical measures in place to maintain your privacy. However, if you provide written permission by email, we can look at your conversation history to better understand your needs and potentially identify any unusual issues. Please note that we always respect your privacy and confidentiality.

Q:What happens to our data if we decide to end our subscription?

For Essential Avatar and Enterprise subscriptions, special arrangements to download data can be made by contacting .

Q:I'm part of a Essential Avatar subscription, can I manage my personal settings separately?

Yes, even within a Essential Avatar subscription, each member can manage their personal settings. This includes your profile information, professional information, and other personal preferences.

Max Good vs. a Human Coach

Q:How does the availability of Max Good compare to a human coach?

Max Good, as an AI-powered coach, is available 24/7 and can provide support and guidance at a faster response time compared to a human coach. This ensures clients can get coaching whenever and wherever they need it.

Q:How does the depth of knowledge of Max Good compare to a human coach?

Max Good possesses an extensive knowledge base derived from curated expert content, providing it a broad and deep understanding of management topics, techniques, and skills. Furthermore, it can swiftly recall and appropriately apply relevant expert knowledge in the context of coaching interactions, a capability that surpasses human limitations in timely information recall and connection making. While human coaches also possess expertise, they might not always make the appropriate connections or recall the information in a timely manner, which gives Max Good an edge with its expansive, readily-accessible knowledge base.

Q:How does Max Good integrate and use my company's specific information compared to a human coach?

Max Good can incorporate your company-specific content and context into its coaching, such as policies, vision statements, and more. This ensures the advice and guidance you receive is relevant to your specific business context. While a human coach can also incorporate your company information, they may require more time to understand and apply this information compared to Max Good's immediate integration capability.

Q:How does Max Good ensure consistency compared to a human coach?

Max Good's AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated expert content and your specific business context. Human coaches, while also professional, can have variable performance due to natural human factors like mood or fatigue.

Q:Can Max Good personalize coaching sessions as effectively as a human coach?

Yes, Max Good uses AI technology to personalize your clients' coaching experience based on their specific needs and context. The AI can learn from its interactions and progressively tailor the coaching sessions to the clients' requirements. While human coaches can also offer personalized coaching, Max Good's ability to continuously learn from vast amounts of data can lead to a high degree of personalization.

Q:Is Max Good as reliable as a human coach in terms of confidentiality?

Max Good is programmed to respect user confidentiality. It adheres to stringent data privacy laws and protocols, ensuring your information is kept secure. To further bolster confidentiality and protect personal information, Max Good also employs data anonymization techniques. These techniques prevent the identification of users from the data stored or processed by Max Good. Human coaches, bound by professional ethics, also maintain confidentiality, but Max Good's adherence to security is enforced through programmed protocols, robust data security measures, and advanced techniques such as data anonymization.

Max Good vs. ChatGPT

Q:How does Max Good differ from ChatGPT?

While both Max Good and ChatGPT are powered by large language models, Max Good is specifically designed for management coaching. It uses curated expert content in management topics to provide reliable and accurate guidance. For Essential Avatars and Enterprises, Max Good can incorporate client-specific context and content into its coaching consistently across all users in the organization, a feature not present in general-purpose chat systems like ChatGPT. Max Good Avatars can sync with RL coaching to provide continuity between you and your clients' experience with your Avatar. Additionally, Max Good will proactively reach out to individuals to encourage them to continue the coaching process — Max Good is not just a chat bot.

Q:How does the personalization offered by Max Good compare to ChatGPT?

Max Good is designed to provide personalized coaching based on users' unique needs and the context they are in. It's capable of learning from interactions and tailoring its coaching to users' requirements. While ChatGPT can provide responses based on the input it's given, it lacks the same depth of personalization and context-specific tailoring that Max Good offers.

Q:How does the expertise of Max Good compare to ChatGPT?

Max Good's expertise lies in its targeted approach towards individual performance coaching. It leverages content from expert authors in performance to provide advice and coaching. Compared to ChatGPT, Max Good is less likely to "hallucinate" or generate inaccurate or irrelevant information. This makes Max Good more reliable and trustworthy for the purposes of coaching. On the other hand, ChatGPT has a broad range of knowledge across many subjects but lacks the targeted management content and personalized coaching that Max Good offers.

Q:Is Max Good as versatile as ChatGPT?

Max Good and ChatGPT are versatile in different ways. ChatGPT can generate content on a wide range of topics, making it a general-purpose AI model. On the other hand, Max Good is highly specialized and dedicated to providing personalized, contextually relevant performance coaching, utilizing its AI technology and curated expert content to offer specific and targeted advice. However, Max Good will maintain its focus on performance coaching; if a user makes requests that are too far removed from this domain, such as help in writing a fantasy novel, Max Good will refuse to assist in such scenarios. Its mission is to ensure quality and expert guidance in the realm of individual performance coaching.

Q:Does Max Good have the same capabilities as ChatGPT in terms of language understanding and generation?

Max Good, like ChatGPT, is powered by a large language model which gives it a strong capability in understanding and generating text. However, Max Good's responses are specifically targeted towards performance coaching, and its ability to incorporate curated expert content and client-specific context into its coaching sets it apart.


Q:What current integrations does Max Good support?

At present, Max Good integrates seamlessly with various platforms including email, Discord, Microsoft Teams and JIRA. This allows you to access the AI coaching tools within these platforms that you might already be using, enhancing the convenience and usability of Max Good's services.

Q:Are there plans for more integrations in the future?

Yes, Max Good is continually expanding its integration capabilities. In the future, we plan to integrate with various assessment tools and work management tools. This will allow Max Good to better serve you by connecting with the tools you use daily. More integrations will be announced soon as part of our commitment to continually improve and enhance your experience with Max Good. Stay tuned!

Q:Will there be an API for Max Good available?

Currently, publishing an API for Max Good is in our mid-term roadmap -- a few months out, we hope. We are open to potential collaborations where interested parties can integrate Max Good as a co-branded service into their own tools, systems, or workflows. This includes potential arrangements as semi-white-label resellers. If you're interested in such a partnership, we encourage you to reach out to us for more detailed discussions.